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Watertown, SD | (605) 519-5111 ext. 21
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What Is Schema And Can It Affect SEO Rankings?

May 25, 2019 | AUTHOR: Beverly Mangrum |CATEGORY: SEO News

The new catch word in website analytics is “Schema”, short for “Schema Markup” or “Schema.org”. Although most have not heard about it, using schema has been around for a long time. Search engines have recently updated their algorithms to utilize schema markups in databases to find out what your data means, which is more than what it says.

As an example, if I put schema markup around my business website address “ppwix.com”, the search engine would then realize what we do giving meaning to the words. The results of your search for our company will give you more complete
information as to what we are. You can do that too with schema!

To the lay person that doesn’t understand database language and terms, an easier explanation is that schema is code added to your HTML that explains to search engines what a site, page or comment is about.

Knowing this, then how can it help us with SEO on our website? In many ways, it can direct prospective
clients to us by way of determining and noting factors such as locality, and/or what you offer in products, services, and more from data coded into your website.

Want to see if your current site is functioning properly? We provide code scans with a full report for business owners that want to know.

If your site is not performing as you expect it to or you have noticed that your page rankings have gone down, you may have significant errors on your site. Errors affect the way search engines view your page and rank them. If you have code issues, broken links, accessibility issues, or SEO issues, your website will not produce the results you expect.

We use high tech software to scan your full site and produce a report that will show you exactly what the errors are on your site. This will provide you with direction. The report will help you to make the decision whether your website code ok as is, can be fixed, add some schema markup, or if you need a new website.

Get Your Site Scanned For Errors

We use a high tech software to scan your full site and produce a report that will show you exactly what the errors are on your site. This will provide you with direction. The report will help you to make the decision whether your website code can be fixed or if you need a new website.


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Beverly Mangrum

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